Saint James Rhum Vieux 1970s
The Saint James brand was founded in 1765 in Saint-Pierre by the alchemist priest, Edmund Lefébure, who had built a sugar mill and distillery on the Trouvaillant estate to raise funds for the Hospitaller order, Fathers for Charity. The order lost all of their possessions following the French revolution, and the estate on Martinique passed from the state into private hands. The most successful of these was François-Paulin Lambert, who took over the Saint James plantation in 1890 having worked at its distributor for many years. It was Lambert who patented the now iconic square bottle in 1882. His family ran the Saint-Pierre distillery where this was produced until 1955, surviving both the devastating eruption of Mount Pelée in 1902, and the rum market collapse following the first world war. The following two decades saw a period of transition for Saint James, which converted for the first time to the production of agricole rather than molasses-based rums, and moved to a new distillery at Saint-Marie in 1974, funded by new owners, Cointreau. Today it is run by La Martinquaise (who bought it from Remy Cointreau in 2003) and is one of the largest rum producers on the island, operating six creole column stills to produce over 4 million litres of rum per year.
A golden rum from the plantation Saint James on Martinique. This is a "Rhum Agricole," the French term for rum distilled from freshly squeezed sugar cane juice rather than from molasses.