La Hechicera

La Hechicera, which means "enchantress" in Spanish, is a premium brand of rum produced in Colombia. It was launched in 2012 by Casa Santana Ron y Licores, who produce it using rums sourced elsewhere in Colombia which they age and blend at their facility in in Barranquilla. While the company continues to make the brand today, as of 2021 it has been majority-owned by French multinational, Pernod Ricard.

The flagship rum of the brand is its Reserva Familiar, supported by its numbered Serie Experimental releases.