Black Heart

Black Heart is a historic brand of Demerara rum, originally introduced in 1842 by Henry White & Co but currently no longer in production. The trademark is owned by Pernod Ricard which discontinued it following its acquisition of Allied Domecq in 2005.

Henry White & Co was one of the founding members of the United Rum Merchants group in 1946, and Black Heart was positioned as one of its flagship Demerara rums and top competitor to the O.V.D and Woods labels.