Black Heart Demerara Rum
An old 1960s bottling of Black Heart rum from United Rum Merchants. This version of the blend is the traditional Demerara rum and still bears the name of brand founder, Henry White & Co, on the label.
Black Heart
A brand of Demerara rum that is currently owned but not produced by Pernod Ricard. It was originally created in 1842 by Henry White & Co, one of the founding members of United Rum Merchants over 100 years later. The label was produced until the early 2000s when it was discontinued.
United Rum Merchants
A former British rum company that was established in 1946 through the merger of Alfred Lamb & Son, Lemon Hart & Son, Henry White & Co and Portal, Dingwall & Norris. Its flagship brands were the Lamb's and Lemon Hart Labels, however these were sold in the early 21st century and company dissolved.
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