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This is an old 1970s example of the Black Joe Original Jamaica Rum brand, produced by Rum Company Ltd (a subsidiary of J. Wray & Nephew) for the Italian company, Industria Lombarda di Liquori Vini & Affini (now ILLVA Saronno).
An Italian company, best-known for its flagship Disaronno liqueur. It was founded in 1947 by the Reina family and is a multinational group with subsidiary divisions in the US, UK and Holland. Its rum brands in Rump@blic, Aurum and historically, the Black Joe Jamaica rum label.
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