Bacardi Superior Carta Blanca 8011690

Bacardi Carta Blanca 1980s

One of the largest family-owned drinks companies in the world, Bacardi can trace their history back to Santiago de Cuba in 1862. Facundo Bacardi Massó was a Spanish Wine Merchant hailing from Catalonia who began distilling rum upon his arrival in Cuba. At the time, rum was quickly and cheaply made and carried a low reputation. After ten years of experimentation, he constructed two different distilleries which would each produce a different style of spirit: Aguardiente, a robust style and Redestillado, a delicate style. The result was his ability to perfectly balance the two styles of spirit and launch the first clear (white) mixable rum in the world. He quickly saw success and began to grow his empire with the purchase of a third distillery. This new facility came along with a colony of fruit bats which became the inspiration for the Bacardi logo and is still in use today. Having moved their headquarters from Cuba to Nassau in opposition to General Batista's government in the 1950s, its Cuban assets were then seized by Fidel Castro in 1959 and its has never returned to its home country. Today the company is Bermuda-based, distilling most of its rum in Puerto Rico, however over the years has also operated facilities in Mexico, Brazil, Canada and Spain. After seven generations of growth, Bacardi’s portfolio of brands became extensive. After a 1993 merger with Martini & Rossi, deals were also struck with Dewar’s and Diageo for brands and distilleries in the Scotch whisky industry. Today, they are one of the most famous names in the history of rum and their wide range of products can be found in over 170 countries across the world.

A bottle of Bacardi white rum from the 1980s.